⭐Affordable Websites USA
    byForte Web Solutions

    Privacy Policy

    How we collect, use, and protect your personal information.

    Last updated: 24 April 2026

    This Privacy Policy explains how Forte Web Solutions Ltd, trading as Affordable Websites USA ("we," "us," or "our"), collects, uses, stores, and protects your personal information when you visit www.affordablewebsitesusa.com (the "Site") or use our services.

    Please read this policy carefully. By using our Site or services, you confirm that you have read and understood how we handle your personal data.

    1. Who We Are

    • Data Controller: Forte Web Solutions Ltd
    • Company Number: 07896792
    • Trading as: Affordable Websites USA
    • Registered in: England and Wales
    • Website: www.affordablewebsitesusa.com
    • Contact: www.affordablewebsitesusa.com/contact

    As a UK-registered business, we are subject to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We also comply with applicable US state privacy laws including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

    2. What Personal Information We Collect

    We collect the following categories of personal information:

    2.1 Information you provide directly to us:

    • Full name
    • Business name
    • Email address
    • Phone number (optional)
    • State and city
    • Details about your business and website requirements
    • Payment information (processed securely via Stripe — we do not store your card details)
    • Any other information you choose to share with us via our contact form or during our service

    2.2 Information collected automatically:

    • IP address (anonymised where possible)
    • Browser type and version
    • Device type and operating system
    • Pages visited and time spent on those pages
    • Referring website or search term that brought you to our Site
    • General geographic location (country and city level)

    2.3 Information collected via third-party tools:

    • Aggregated, non-identifiable analytics data via Rybbit (our cookieless analytics platform — no personal data is collected by Rybbit)
    • Advertising and remarketing data via Facebook Pixel (only if you have consented to marketing cookies)
    • Form submission, CRM, and email communication data via HighLevel

    3. How We Use Your Personal Information

    We use your personal information for the following purposes:

    PurposeLegal Basis (UK GDPR)
    To respond to your inquiries and provide quotationsLegitimate interests / Pre-contractual steps
    To deliver the services you have purchasedPerformance of a contract
    To process your paymentsPerformance of a contract
    To manage your ongoing subscription or servicePerformance of a contract
    To send you service-related communications (e.g. invoices, updates, emails)Performance of a contract
    To improve our website and servicesLegitimate interests
    To comply with legal obligationsLegal obligation
    To send marketing communications (only with your consent)Consent
    To display relevant advertising via Facebook (only with your consent)Consent

    We will never sell your personal information to any third party.

    4. Marketing Communications

    We may send you marketing emails about our services if you have expressly consented to receive them. We send these emails via HighLevel. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us via www.affordablewebsitesusa.com/contact.

    We use Facebook Pixel to show relevant advertising to people who have visited our Site, but only if you have consented to marketing cookies via our cookie banner.

    5. Who We Share Your Information With

    We do not sell your personal information. We share your information only with the following categories of trusted third parties, strictly for the purposes of delivering our services:

    Third PartyPurposePrivacy Policy
    Stripe Inc.Payment processingstripe.com/privacy
    HighLevel Inc.CRM, forms, email communications, and service delivery platformgohighlevel.com/privacy-policy
    Meta Platforms Inc. (Facebook)Advertising and remarketing (with your consent only)facebook.com/privacy/policy
    RybbitCookieless analytics — no personal data sharedrybbit.io/privacy

    All third-party providers are required to handle your data securely and in accordance with applicable data protection law.

    6. International Data Transfers

    As a UK-based business serving US clients, your personal data may be transferred between the UK and the United States. Where we transfer data internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements, including Standard Contractual Clauses or adequacy decisions where applicable.

    Our third-party providers including Stripe, HighLevel, and Meta are US-based companies. Their data handling is governed by their own privacy policies and applicable US law.

    7. How Long We Keep Your Information

    We retain your personal information only for as long as necessary for the purposes for which it was collected:

    • Inquiry data (no purchase made): 12 months from the date of last contact
    • Client data (active contract): For the duration of the contract plus 6 years (in accordance with UK contract law limitation periods)
    • Payment records: 7 years (to comply with financial record-keeping obligations)
    • Marketing consent records: Until you withdraw consent plus 3 years
    • Website analytics data: Aggregated and anonymised — retained indefinitely

    8. How We Protect Your Information

    We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, loss, or disclosure. These measures include:

    • SSL/TLS encryption on our website (HTTPS)
    • Secure payment processing via Stripe (PCI DSS compliant)
    • Access controls limiting who within our team can access personal data
    • Regular review of our data security practices

    No method of internet transmission or electronic storage is 100% secure. While we do our best to protect your personal information, we cannot guarantee absolute security.

    9. Your Rights

    9.1 Your rights under UK GDPR:

    If you are located in the UK or EU, you have the following rights regarding your personal data:

    • Right of access — to request a copy of the personal data we hold about you
    • Right to rectification — to request correction of inaccurate data
    • Right to erasure — to request deletion of your personal data in certain circumstances
    • Right to restrict processing — to request that we limit how we use your data
    • Right to data portability — to receive your data in a structured, machine-readable format
    • Right to object — to object to processing based on legitimate interests or for direct marketing
    • Right to withdraw consent — where we rely on consent, you can withdraw it at any time

    To exercise any of these rights, please contact us via www.affordablewebsitesusa.com/contact. We will respond within 30 days.

    You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at www.ico.org.uk.

    9.2 Your rights under CCPA/CPRA (California residents):

    If you are a California resident, you have the following rights:

    • Right to know — what personal information we collect, use, disclose, and sell
    • Right to delete — to request deletion of your personal information
    • Right to correct — to request correction of inaccurate personal information
    • Right to opt out — of the sale or sharing of your personal information (we do not sell personal information)
    • Right to limit use of sensitive personal information
    • Right to non-discrimination — we will not discriminate against you for exercising your privacy rights

    To exercise your California privacy rights, please contact us via www.affordablewebsitesusa.com/contact. We will respond within 45 days as required by CCPA.

    9.3 Other US state residents:

    Residents of Virginia, Colorado, Connecticut, Texas, and other states with privacy legislation have similar rights to access, correct, delete, and opt out of certain data processing. Please contact us via www.affordablewebsitesusa.com/contact to exercise any such rights.

    10. Children's Privacy

    Our Site and services are directed at business owners and are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately via www.affordablewebsitesusa.com/contact and we will delete it promptly in accordance with the Children's Online Privacy Protection Act (COPPA).

    11. Links to Other Websites

    Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies before providing any personal information.

    12. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. We will post the updated policy on this page with a revised "Last updated" date. For material changes we will notify active clients by email. We encourage you to review this policy periodically.

    13. Contact Us and Data Requests

    For any questions about this Privacy Policy, to exercise your data rights, or to make a complaint, please contact us via our Contact page:

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